Architecture Marketing & Business Program
Program at a Glance
- 16 Courses in 1
- 40 Hours of Content
- 300 Video Lessons
- 100+ Additional Resources
- 99% Positive Reviews
- 3587 Professionals Enrolled
- Online at your pace
- Audio: English
- Subtitle: English, Spanish
- Certificate upon completion
- Watch Full HD Resolution
Founders Special Offer
One Time Payment | No Monthly Fees
PROGRAM OVERVIEW
16 Online Courses to Boost Your Architecture Firm
Architecture Marketing & Business Program covers everything you need to grow your Architecture Firm
- How to get new clients for your design studio?
- How you can Build your presence in the Industry ?
- How you can turn your Architecture Firm into a Successful Brand ?
- How can you get your work featured in famous online & print publications?
- How do you become a Famous Design Studio and develop your dedicated community?
- Detailed Courses on design specializations like Urban Design, Landscape, Design thinking in - Architecture, Affordable Housing,
- and Many More!
PROGRAM OVERVIEW
16 Online Courses to Boost Your Architecture Firm
Architecture Marketing & Business Program covers everything you need to grow your Architecture Firm
- How to get new clients for your design studio?
- How you can Build your presence in the Industry ?
- How you can turn your Architecture Firm into a Successful Brand ?
- How can you get your work featured in famous online & print publications?
- How do you become a Famous Design Studio and develop your dedicated community?
- Detailed Courses on design specializations like Urban Design, Landscape, Design thinking in - Architecture, Affordable Housing,
- and Many More!
Program Benefits
Level-up Your Design Team Skills
Retaining employees for a longer period is a challenge for firms. Enhance and invest in their growth by upskilling them, and your team is bound to stick around for much longer.
Grow & Brand Your Architecture Firm
Building a successful brand requires strategy, execution and continuous innovation. Learn what it takes to build a successful architecture brand for your firm from scratch.
Become Famous & Attract New Clients
Inbound marketing is the way to grow your architecture business exponentially. Explore what it takes to be known & attract clients for your architecture or design firm.
Level-up Your Design Team Skills
Retaining employees for a longer period is a challenge for firms. Enhance and invest in their growth by upskilling them, and your team is bound to stick around for much longer.
Grow & Brand Your Architecture Firm
Building a successful brand requires strategy, execution and continuous innovation. Learn what it takes to build a successful architecture brand for your firm from scratch.
Become Famous & Attract New Clients
Inbound marketing is the way to grow your architecture business exponentially. Explore what it takes to be known & attract clients for your architecture or design firm.
PROGRAM DETAILS
Courses on Growing Architecture Firm, Getting Clients, Brand Building, Getting Published, and various Design Specialisations
Establishing yourself as a thought leader or industry expert is no easy feat. But with proper positioning and brand strategy, one can take the required steps in the right direction and grow into a successful architecture and design practice. And successful practices make sure their team grows too, so help them upskill while you grow your brand and they'd be loyal advocates of your brand.
PROGRAM DETAILS
Courses on Growing Architecture Firm, Getting Clients, Brand Building, Getting Published, and various Design Specialisations
Establishing yourself as a thought leader or industry expert is no easy feat. But with proper positioning and brand strategy, one can take the required steps in the right direction and grow into a successful architecture and design practice. And successful practices make sure their team grows too, so help them upskill while you grow your brand and they'd be loyal advocates of your brand.
List of Courses
Course 1
How to get Your Projects Published
11 Video Lessons
1 hour 40 Minutes Duration
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | Why it’s absolutely important to get published |
| Episode 3.1 | Different mediums of design publication & how they work |
| Episode 4.1 | Naming your Project |
| Episode 4.2 | Crafting a compelling story of your project |
| Episode 5.1 | What images work best for your project & how to get these done |
| Episode 6.1 | Approaching Online and Print Publications |
| Episode 7.1 | Preparing Media Plan & Media Kit |
| Episode 8.1 | Exclusive Stories & Follow Ups |
| Episode 9.1 | Integrating Communications staff in your team |
| Episode 10.1 | Getting published worldwide & how it helps |
| Episode 11.1 | Architecture & Design Awards |
| Episode 12.1 | ROI |
| Episode 13.1 | Conclusion |
Course 2
How to Build Brand for Your Design Studios
16 Video Lessons
2 hours Duration
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | Why build a brand? |
| Episode 2.2 | Evolution of Branding |
| Episode 2.3 | Components of a Strategic Brand |
| Episode 3.1 | What is the brand purpose, How to develop it? |
| Episode 3.2 | Brand Vision, Writing Vision Statement, Brand Mission, How to develop it? |
| Episode 3.3 | Core Values |
| Episode 4.1 | Brand Positioning and Target Audience |
| Episode 4.2 | Competitors, Differentiator and Positioning Strategy |
| Episode 5.1 | Brand personality |
| Episode 6.1 | Brand Psychology |
| Episode 7.1 | Storytelling |
| Episode 8.1 | Brand Name & Promise |
| Episode 9.1 | Visual Identity |
| Episode 10.1 | Brand Presence |
| Episode 11.1 | Conclusion |
Course 3
Introduction to Landscape Architecture
39 Video Lessons
4 hours 45 Minutes Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | What is Landscape Architecture |
| Episode 2.2 | Difference between Architecture and Landscape Architecture |
| Episode 2.3 | Who should study Landscape Architecture and Challenges to the profession |
| Episode 3.1 | Frederick Law Olmsted |
| Episode 3.2 | John Brinckerhoff Jackson |
| Episode 3.3 | Ian L. McHarg |
| Episode 3.4 | Yi-Fu Tuan and Oladele Ogunseitan |
| Episode 3.5 | Edward Relph |
| Episode 3.6 | Richard T T Forman |
| Episode 3.7 | James Corner |
| Episode 4.1 | Line |
| Episode 4.2 | Form and Visual Weight |
| Episode 4.3 | Texture |
| Episode 4.4 | Colour |
| Episode 5.1 | Repetition |
| Episode 5.2 | Balance, Scale & Proportion |
| Episode 5.3 | Hierarchy, Emphasis, Contrast & Unity |
| Episode 6.1 | Introduction to Plants |
| Episode 6.2 | Annual, Biennial, and Perennial Plants & Shrubs |
| Episode 6.3 | Trees |
| Episode 6.4 | Climbers, Creepers, Cacti, Succulents & Indoor Plants |
| Episode 6.5 | Ornamental Palms and Bulbous Plants |
| Episode 7.1 | Pavers |
| Episode 7.2 | Special Pavers |
| Episode 7.3 | Kerbstones & Lighting |
| Episode 7.4 | Special Elements |
| Episode 8.1 | Climatology – I |
| Episode 8.2 | Climatology-II |
| Episode 8.3 | Topography, Soil & Accessibility |
| Episode 8.4 | Site Features & Context |
| Episode 9.1 | Layouts |
| Episode 9.2 | Cut & Fill Maps |
| Episode 10.1 | Principles of Sustainable Landscape Design |
| Episode 10.2 | Sustainable Landscape Design Strategies |
| Episode 10.3 | Ecosystem & Benefits of Sustainable Landscapes |
| Episode 11.1 | Case study of an Innovative Landscape Project |
| Episode 11.2 | Case study of a Sustainable Landscape Project |
| Episode 12.1 | Conclusion |
Course 4
Introduction to Urban Design
35 Video Lessons
3 hours 15 Minutes Duration
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | What Is Urban Design? |
| Episode 2.2 | Who Should Study Urban Design? |
| Episode 2.3 | Relevance And Importance Of Urban Design |
| Episode 3.1 | Location, Connectivity & Movement Networks |
| Episode 3.2 | Understanding History |
| Episode 3.3 | Development Layers |
| Episode 3.4 | Functional Structure |
| Episode 3.5 | Activity Cycle |
| Episode 3.6 | Morphological Study |
| Episode 4.1 | Public Participation Is The Key |
| Episode 4.2 | Vision Statement & Objectives |
| Episode 4.3 | Form Based Design Strategies |
| Episode 4.4 | Function Based Design Strategies |
| Episode 4.5 | Network Based Design Strategies |
| Episode 4.6 | Area Level Design Strategies |
| Episode 4.7 | Preparing A Structure Plan |
| Episode 4.8 | Area Level Structure Plan |
| Episode 5.1 | Area Programme |
| Episode 5.2 | Design Moves |
| Episode 5.3 | Layout Plans |
| Episode 5.4 | Volumetric Representation |
| Episode 5.5 | Urban Transformation |
| Episode 6.1 | Urban Design Case Studies Vs Architectural Case Studies |
| Episode 6.2 | Jamshedpur – The Industrial Town |
| Episode 6.3 | Runcorn – The Satellite Town |
| Episode 6.4 | Gandhinagar – Gujarat’S New Seat Of Power |
| Episode 6.5 | Copenhagen – The Finger Plan |
| Episode 6.6 | Navi Mumbai – Mumbai’s Satellite City |
| Episode 6.7 | Singapore – The Urban Transformation |
| Episode 7.1 | Where Is Urban Design Used? |
| Episode 7.2 | What Urban Designers Do? |
| Episode 7.3 | Challenges To Urban Design Profession |
| Episode 7.4 | What Are The Job Opportunities For Urban Designers |
| Episode 8.1 | Conclusion |
Course 5
Design Thinking in Architecture
18 Video Lessons
2 hours 20 Minutes Duration
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | What is Design Thinking |
| Episode 2.2 | Qualities of a Design Thinker |
| Episode 2.3 | Design Thinking Approaches |
| Episode 2.4 | Sample Case – The Case of Market |
| Episode 2.5 | Design Thinking by Stanford D. Approach |
| Episode 3.1 | Design with Empathy |
| Episode 3.2 | Information Gathering Methods |
| Episode 3.3 | Analysis of Gandhinagar Market |
| Episode 4.1 | Synthesise Fragmented Data |
| Episode 4.2 | Who defines the Problem Statement |
| Episode 4.3 | Point of View |
| Episode 4.4 | Getting into Ideation Phase |
| Episode 5.1 | Ideation Methods |
| Episode 5.2 | Sample Ideation: The Case of Market |
| Episode 6.1 | Prototype |
| Episode 7.1 | Test |
| Episode 8.1 | Conclusion |
Course 6
Introduction to Passive Design Strategies
20 Video Lessons
3 hours 15 Minutes Duration
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | Introduction to Passive Design |
| Episode 2.2 | Features of Passive Design |
| Episode 3.1 | Climate Responsive Architecture |
| Episode 3.2 | Thermal Comfort & Comfort Zone |
| Episode 4.1 | Climate Variables |
| Episode 4.2 | Worldwide Climate Zones |
| Episode 4.3 | Climate Analysis Techniques |
| Episode 5.1 | General Passive Design Strategies |
| Episode 5.2 | Passive Cooling Strategies |
| Episode 5.3 | Passive Heating Strategies |
| Episode 5.4 | Passive Design Strategies at Urban level |
| Episode 6.1 | Green Building Certifications |
| Episode 7.1 | Retrofitting |
| Episode 8.1 | Case Study- TERI Retreat |
| Episode 8.2 | Case Study- Indira Paryavaran Bhawan |
| Episode 8.3 | Case Study- Torrent Research Centre |
| Episode 8.4 | Case Study- Gardens By The Bay |
| Episode 8.5 | Case Study- Stepping Park Housing |
| Episode 9.1 | Conclusion |
Course 7
How to Gain more Clients for Your Design Firm
11 Video Lessons
2 hours Duration
*Available from 31st Mar 2022
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | Packaging Your Services Right Way |
| Episode 3.1 | Creating a lead funnel for your studio |
| Episode 4.1 | How to Identify your ideal client? |
| Episode 5.1 | How to be where your client can find you |
| Episode 6.1 | Marketing Channels for designers |
| Episode 7.1 | Identify Best Channels that work for you |
| Episode 8.1 | Writing effective proposals that your clients can’t refuse |
| Episode 9.1 | Marketing Tools & Management |
| Episode 10.1 | How to Negotiate & get paid well for your efforts |
| Episode 11.1 | Conclusion |
Course 8
How to Make Your Presentation Better
11 Video Lessons
2 hours Duration
*Available from 31st Mar 2022
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | Different Methods of Architectural Presentation |
| Episode 3.1 | How the right Imagery helps in presentation |
| Episode 4.1 | Presentation of Architectural Plans |
| Episode 5.1 | Presentation of Sections & Elevations |
| Episode 6.1 | Presentation of 3D renders |
| Episode 7.1 | Creating Collages |
| Episode 8.1 | Creating Compelling Presentations |
| Episode 9.1 | Acing Your Next Client Meetings & Design Juries |
| Episode 10.1 | How to Engage & Close like a Boss |
| Episode 11.1 | Conclusion |
Course 9
How to Use Biomimicry in Architecture
15 Video Lessons
2 hours 30 Minutes Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | What is Biomimicry? |
| Episode 2.2 | Variations of Biomimicry |
| Episode 2.3 | Life’s Principles |
| Episode 2.4 | Biomimicry Principles, Approaches & Levels |
| Episode 3.1 | Organism Level Biomimicry |
| Episode 3.2 | Behaviour Level Biomimicry |
| Episode 3.3 | Ecosystem Level Biomimicry |
| Episode 4.1 | Biomimicry Through The Ages |
| Episode 4.2 | Use of Biomimicry in Building Facades |
| Episode 4.3 | Use of Biomimicry in Other Fields |
| Episode 5.1 | Biomimetic Strategies for Adaptation to Climate Change |
| Episode 5.2 | Biomimetic Energy Generation in Built Environment |
| Episode 6.1 | Limitations to Biomimicry |
| Episode 7.1 | Conclusion |
Course 10
How to Design Streets
12 Video Lessons
2 hours 15 Minutes Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | Understanding Streets |
| Episode 3.1 | Designing For Pedestrians |
| Episode 4.1 | Designing for Public Transportation |
| Episode 4.2 | Transit Oriented Development |
| Episode 4.3 | B.R.T. Corridor System |
| Episode 5.1 | Amenities Design |
| Episode 6.1 | Designing for Everyone |
| Episode 7.1 | Sustainability in Street Design |
| Episode 8.1 | Covid-19 & Street Design |
| Episode 9.1 | Complete Streets |
| Episode 10.1 | Conclusion |
Course 11
Introduction to Skyscraper Design
26 Video Lessons
3 hours 45 Minutes Duration
Course Details
| Episode 1.1 | Introduction |
| Episode 2.1 | History of Skyscrapers |
| Episode 3.1 | Foundations for High Rises |
| Episode 4.1 | Structural Systems for Highrises – I |
| Episode 4.2 | Structural Systems for Highrises – II |
| Episode 4.3 | Structural Systems for Highrises – III |
| Episode 5.1 | Floor Systems for High Rises |
| Episode 6.1 | Circulation & Utilities |
| Episode 7.1 | Environmental Impacts |
| Episode 7.2 | Energy Calculations |
| Episode 7.3 | Green Skyscrapers |
| Episode 7.4 | Net Zero Energy Skyscrapers |
| Episode 8.1 | New Technologies and Trends – I |
| Episode 8.2 | New Technologies and Trends – II |
| Episode 9.1 | Building Norms |
| Episode 10.1 | Empire State Building, NY |
| Episode 10.2 | Taipei 101, Taiwan |
| Episode 10.3 | John Hancock Centre |
| Episode 10.4 | 30 St. Mary Axe |
| Episode 10.5 | Burj Khalifa |
| Episode 10.6 | Parkroyal Collection Pickering |
| Episode 10.7 | The Aqua skyscraper in Illinois, Chicago |
| Episode 10.8 | Raffles City, China |
| Episode 10.9 | Hearst Tower |
| Episode 10.10 | CCTV Headquarters |
| Episode 11.1 | Conclusion |
Course 12
How to Design Affordable Housing
15 Video Lessons
2 hours 20 Minutes Duration
Course Details
| Episode 1.1 | Introduction To Course |
| Episode 2.1 | What is Affordable Housing |
| Episode 2.2 | Importance and Benefits of Affordable Housing |
| Episode 2.3 | Factors Affecting Affordable Housing |
| Episode 3.1 | Affordable Housing Models |
| Episode 4.1 | Sustainability & Affordable Housing |
| Episode 4.2 | Affordable Construction Materials |
| Episode 5.1 | Affordable Housing for Rural Areas |
| Episode 5.2 | Affordable Housing for Urban Areas |
| Episode 6.1 | Design Guidelines for Affordable Housing |
| Episode 7.1 | Stakeholders Associated with Urban Housing |
| Episode 7.2 | Government Housing Schemes |
| Episode 7.3 | Public Private Partnership |
| Episode 8.1 | Case Studies |
| Episode 9.1 | Conclusion |
Course 13
Introduction to Architectural Journalism
15 Video Lessons
1 hour 45 Minutes Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | What is Architectural Journalism |
| Episode 2.2 | History of Architectural Journalism |
| Episode 2.3 | Need and Relevance of field |
| Episode 2.4 | Present Status of the field |
| Episode 3.1 | Print Media |
| Episode 3.2 | Digital Media |
| Episode 4.1 | Different styles of writing |
| Episode 4.2 | Journalism, Criticism and Communication |
| Episode 5.1 | Basics of Writing |
| Episode 5.2 | Writing for different platforms |
| Episode 5.3 | Ethics of Writing |
| Episode 6.1 | Prominent Architectural Journalists |
| Episode 6.2 | Masters and Interships Options |
| Episode 7.1 | Conclusion |
Course 14
How to Design Architecture Portfolio
19 Video Lessons
2 hours Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | Identifying the target |
| Episode 2.2 | Designing Portfolio Cover |
| Episode 2.3 | Curriculum Vitae |
| Episode 2.4 | Defining the sequence of your Projects |
| Episode 2.5 | Adding more Stuff apart from Projects |
| Episode 3.1 | Identifying the Right Format for Different Sections |
| Episode 3.2 | Break down projects in Texts & Diagrams |
| Episode 3.3 | Defining the Timeline |
| Episode 3.4 | Ideal Length for your Portfolio |
| Episode 4.1 | Composition Basics |
| Episode 4.2 | Design Principles |
| Episode 4.3 | Choosing the right Visual Style |
| Episode 4.4 | Typography |
| Episode 4.5 | Presentation |
| Episode 5.1 | How to show your Portfolio Online |
| Episode 5.2 | Print your Portfolio |
| Episode 5.3 | Best way to apply with Portfolio |
| Episode 6.1 | Conclusion |
Course 15
The Ultimate Masters Guide
20 Video Lessons
2 hours 30 Minutes Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | Benefits and Types of Masters |
| Episode 2.2 | Masters Options – Part 1 |
| Episode 2.3 | Masters Options – Part 2 |
| Episode 2.4 | Masters Options – Part 3 |
| Episode 3.1 | Selecting a Masters Course |
| Episode 4.1 | About the campus Part -1 |
| Episode 4.2 | About the campus Part -2 |
| Episode 4.3 | About the campus Part -3 |
| Episode 5.1 | Choosing the College & Appilcation Process |
| Episode 5.2 | Statement of Purpose |
| Episode 5.3 | Academic Records & Portfolio |
| Episode 5.4 | Recommendation Letter |
| Episode 5.5 | English Proficiency and Visa |
| Episode 6.1 | Fee Structure & Education Loan |
| Episode 6.2 | Other Expenses |
| Episode 6.3 | Scholarships |
| Episode 7.1 | College based Scholarships – I |
| Episode 7.2 | College based Scholarships – II |
| Episode 8.1 | Conclusion |
Course 16
Introduction to Product Design
13 Video Lessons
2 hours 20 Minutes Duration
Course Details
| Episode 1.1 | Introduction to Course |
| Episode 2.1 | What is Product Design? |
| Episode 2.2 | Relevance of Product Design |
| Episode 2.3 | Trends in Product Design |
| Episode 3.1 | Universal Principles of Design |
| Episode 3.2 | Lidwells Principles of Design |
| Episode 4.1 | Elements of Design |
| Episode 5.1 | What is Design Thinking? |
| Episode 6.1 | Design Process – I |
| Episode 6.2 | Design Process – II |
| Episode 6.3 | Design Process – III |
| Episode 7.1 | Case Studies |
| Episode 8.1 | Conclusion |
You know you can trust RTF Team to guide you through this course
Developed by RTF Team after months of thorough research & through extensive discussions with students, academicians and practitioners in the fields, these Courses are designed to convey in depth information in the minimum possible time! Also we’ve run them through many trials to ensure that they are very easy to consume and keep you hooked till the last lesson!
Frequently Asked Questions
Eduwik’s Video courses are series of online videos that provide you with the knowledge, tools and skills you need to get perfection in any particular subject. Each video is curated with focus on providing more information in less time engaging with the students. Eduwik’s courses also allow you to download reference materials that helps you with the subject and provides you tools to use for lifetime.
The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, or quizzes, and more
The courses are divided into different units, each one includes episodes, informational texts, quizzes and guiding tools to help you get the mastery over the subject of study, with additional complementary resources and downloads.
You’ll get your personal certificate as soon as you complete the course. You can download your certificates in PDF and share the link online.
A lot of people feel like they could’ve done things differently. Or if only they had access to these courses - they would have managed to make it the perfect submission. But we don't want you to have these regrets!
Still Wondering Whether This Is The Right Course For You?
Please check all boxes, where your answer is YES!
If you've checked any of these boxes, then these Courses will greatly help you!
Get Started
Buy this package now
$885/Year | €885/Year | ₹53985/Year
Founders Special Offer
One Time Payment | No Monthly Fees
$399 | €399 | ₹19900
$199 | €199 | ₹9900 For Lifetime Access
Get Started
Buy this package now
$885/yr | €885/yr | ₹53985/yr
Founders Special Offer
One Time Payment | No Monthly Fees
$399 | €399 | ₹19900