Attribution models: first vs last click explained
With the ever-changing nature of the digital advertising space, understanding your customer’s behavior towards your brand before a purchase is most important. Attribution models are…
Author: eduwik
How to use heatmap tools for mobile landing pages
Within the mobile-first world of digital marketing, an understanding of the manner in which users experience your mobile landing pages can be the factor that…
Identifying conversion bottlenecks with GA4
With the competitive online world we live in nowadays, driving traffic to your site is only step number one of the fight. Real work begins…
Snapchat ads for Gen Z Delhi audiences
As digital advertising continues to evolve, staying ahead means not only knowing where your audience is but also understanding how they think, what they consume,…
Community building via small-group audio
A Modern Approach to Real Engagement Against a noisier digital world wherein crowded social feeds and fleeting attention span reign, substantive community engagement is a…
Setting up CRM on Day 1: a beginner’s guide
Introduction For startups and small businesses, the quality of your customer relationships often determines whether you scale or stall. Implementing a Customer Relationship Management (CRM)…
How to use webinars to generate qualified leads
Introduction Webinars are again effective for startups and businesses, as they can help marketers set up authority, offer expertise, and engage in real-time with a…
Guide to hiring your first freelancer cost-effectively
Introduction Hiring your initial freelancer is a tipping-point decision for any startup entrepreneur. As a solo team or small team entrepreneur, the work is typically…
How to pivot your startup idea successfully
Introduction Every startup journey begins with bold ideas, unshakable curiosity, and a vision for change. But rarely does success follow a straight line. Some of…
Email drip campaign templates for startups
Introduction Email is one of the greatest channels ever created for fostering relationships, generating leads, and progressing prospects towards action—and in limited-budget, limited-time startups, it…